Linguistic Analysis of Websites: A New Method of Analysing Language, the Poor Cousin of Usability
نویسندگان
چکیده
While text and concepts have always been acknowledged as key players in effecting the overall impact of a website, language much like an attention-deprived stepchild has always been allocated a little side role. The following work introduces a method for linguistic analysis which enables usability experts to examine language on a website at its various layers, and to carry out a user study about users ́ perception of language. The method will be illustrated by an eBay case study in Germany and China and will be equipped with concrete examples. These examples indicate that this method is indeed easy to apply and that when used together with the classic usability test, enhances the study results and allows for a strategic optimization of the website.
منابع مشابه
Usability of Mobile Website of the Libraries of Top Medical Sciences Universities in Iran
Background and Aim: One of the essential methods of evaluating academic libraries’ mobile websites is the usability analysis method; websites’ usability means their ease and simplicity of use. This study aims to evaluate the usability of the mobile website of the libraries of top medical universities in Iran. This study aims to evaluate the usability of mobile websites of the libraries of top I...
متن کاملInvestigating the usability of an Integrated Research Automation System (SEAT): Heuristic Evaluation
Background and Objectives: Today, many hardware and software products, including office automation software, and web-based websites are used by employees, including professors and employees of different departments in offices. Websites are considered one of the main aspects of competition in any organization. This study aims to investigate the usability of the Integrated Research Automation Sys...
متن کاملAttitudes towards English Language Norms in the Expanding Circle: Development and Validation of a new Model and Questionnaire
This paper describes the development and validation of a new model and questionnaire to measure Iranian English as a foreign language learners’ attitudes towards the use of native versus non-native English language norms. Based on a comprehensive review of the related literature and interviews with domain experts, five factors were identified. A draft version of a questionnaire based on those f...
متن کاملرتبهبندی وبسایت کتابخانههای مرکزی دانشگاههای علوم پزشکی ایران بر اساس کاربردپذیری و ارتباط آن با رتبه وبومتریک
Introduction: Library websites are one of the main ways to access to library resources, therefore, they should be desihned according to users' needs to ensure their proper performance. This study aims to evaluate the usability of central libraries websites of Top Iranian Medical Universities and determinate its relationship with webometric ranking. Methods: This descriptive-analytical, cross-s...
متن کاملLinguistic Audit as a Professional Activity
The subject of this research is linguistic (or: language) audit. The term is new and not being widely used so far. Linguistic audit, in particular, is offered as a service of linguistic-consulting agencies’ activities. Modern linguistic consulting, according to the author, is a form of stimulating theoretical and practical development of linguistic ecology, a new branch of applied linguistics, ...
متن کامل